In response, the DOT said on Saturday that it started conducting an investigation “to determine the veracity of, and to gather the full faculty of facts on, these allegations.”
“During the various meetings and consultations held relative to the tourism brand enhancement, the DOT, for its part, repeatedly sought confirmation from DDB on the originality and ownership of all materials contained in the AVPs and key visuals presented to the Department,” the DOT said in a statement.
The tourism department likewise clarified that the video under the newly-launched campaign, which costs P49 million as revealed by Tourism Secretary Christina Frasco in an interview over CNN Philippines’ “The Source,” did not use public funds.
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