'As one of the many other forthcoming components of the launch of the enhanced tourism campaign, the DOT's contracted agency, DDB Philippines, prepared and published an audio-visual presentation which has recently been the subject of scrutiny on the alleged use of non-original shots in certain parts of the AVP,' a statement released late Saturday and posted on the Facebook account of DOT Secretary Christina Frasco said.
'In all these occasions, DDB repeatedly assured the DOT that the originality and ownership of all materials are in order,' it said.DDB Philippines won the contract to develop the updated branding campaign that replaced the previous tourism slogan 'It's More Fun in the Philippines.'Frasco earlier said the campaign, including the entire study, coming up with a logo, and other components, had cost P49 million.
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