In a statement, the department expressed solidarity with Filipinos who were outraged by the use of non-original or stock footage taken in other countries in the audio visual presentation produced by DDB Philippines as part of the launch of the country's enhanced tourism branding campaign.
Under the terms governing the DoT's contract with DDB Philippines, 'material/s produced by the winning bidder should be original and aligned with the DOT's advocacies.' 'The DOT reserves the right to change, suspend, or discontinue temporarily or permanently the contract at any time should the DoT deem the agency incapable of the project,' the department said.It added that no payments had been made to DDB for the branding campaign.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Holiday Holiday Latest News, Holiday Holiday Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Netizens slam, praise DDB Philippines, DOT over 'Love The Philippines' campaignDDB Philippines and the Department of Tourism face criticism from a number of netizens outraged by what they perceive as a blatant mistake on the use of stock footage, while other netizens praise the new slogan
Source: rapplerdotcom - 🏆 4. / 86 Read more »
DOT moves to cut ties with DDB Philippines after tourism rebrand messThe Department of Tourism says it will exercise its right to forfeit the performance security of DDB Philippines.
Source: rapplerdotcom - 🏆 4. / 86 Read more »
Ad firm admits ‘foreign stock footage’ used in PH promoAdvertising agency DDB Philippines apologized to Tourism Secretary Christina Frasco and the public for using “non-original/stock footage” of travel destinations in other countries for the 'Love the Philippines' campaign’s promotional video.
Source: inquirerdotnet - 🏆 3. / 86 Read more »
Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ videoDDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized to the DOT for including stock footage clips of other countries in its audio-visual presentation. | FArgosinoINQ
Source: inquirerdotnet - 🏆 3. / 86 Read more »
Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ videoMANILA, Philippines — DDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized on Sunday to the Department of Tourism (DOT) for including stock f... CDNDigital
Source: cebudailynews - 🏆 8. / 71 Read more »
DDB Philippines apologizes over non-original footages in campaign videoDDB Philippines has apologized to Department of Tourism (DOT) Secretary Christina Frasco and to the public as it admitted using non-original footage in the “Love the...
Source: sunstaronline - 🏆 18. / 59 Read more »