Days after the campaign launched on June 27, the Department of Tourism said it was investigating allegations that the video contained several shots of countries other than the Philippines. In a statement, the department said they sought confirmation on the originality and ownership of all materials used in the video multiple times and were “repeatedly assured” by the agency that everything was “in order.
“This was a DDB initiative to help pitch the slogan.” ‘Love the Philippines’ campaign Tourism Secretary Christina Frasco previously told CNN Philippines that the DOT spent 49 million pesos on the new “Love the Philippines” campaign and slogan, which replaces the “It’s More Fun In the Philippines” slogan from over a decade ago. While the department insists “no public funds” were used for the video in question, they said they accept some responsibility for the backlash.