DOT ends deal with ad firm over promo fiasco

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The DOT abruptly ended its contract with DDB Group Philippines after the advertising agency apologized for using stock footage of other countries in the video launching the country’s “Love the Philippines” tourism campaign.

In deciding to terminate the contract for the new tourism campaign, the DOT cited its right “to change, suspend, or discontinue temporarily or permanently the contract at any time should [it] deem the agency incapable of [carrying out] the project.”

Lawmakers from both the Senate and House of Representatives were quick to weigh in on the controversy with Sen. Nancy Binay calling it a “bad omen” for the revamped tourism campaign. She suggested that the DOT consider retaining the “It’s more fun in the Philippines” slogan, saying, “Perhaps it will still be better to bring back the ‘Fun’ because of the problem faced by ‘Love.’”

At the same time, he jested that the video could also affirm the government’s thrust to be a “friend to all nations,” adding that it may be “our expression of our friendliness to all nations. We promote them also in our promotional videos about the Philippines.”For Sen. Grace Poe, chair of the Senate Committee on Public Services, the government and the public were “scammed” by the DOT advertisement.

“We cannot allow this kind of ‘budol’ or swindling of our people. The DOT should be also probed because it is wasting the people’s money and it is a shame to the international community,” Castro said in a statement.

 

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