DOT sacks ad agency

The Department of Tourism is terminating its contract with the ad company DDB Philippines after a promotional video it circulated online was exposed to have stock footage of other countries.

DDB Philippines has publicly apologized, taken full responsibility, and admitted that non-original materials were used in their AVP, reflecting a failure to comply with their obligations under the contract and a direct contravention of the DOT’s objectives for the enhanced tourism branding.Legislators expressed dismay over the tourism mess.

“One lesson here is not to dismiss legitimate concerns as ‘political soundbites’ but to listen, consult, and discuss. The country’s branding is reflective of our identity and aspirations as a people: what’s wrong with wanting to be represented well in that?” “The use of deceptive stock footage by the DOT is not only a disservice to Filipinos but also to foreigners who may be misled into believing that these images represent the beauty and attractions of our country,” Castro said. “This type of shoddy work undermines the credibility and integrity of our tourism industry.

“We deserve better. Our tourism industry deserves better. Let us uphold our commitment to honesty and authenticity in promoting our beloved nation,” Castro said.

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