DDB Philippines, the agency contracted for the launch of the country’s new tourism campaign "Love the Philippines," apologized on Sunday for what it viewed as an "unfortunate oversight" regarding the inclusion of non-original stock footage in an audiovisual presentation.
"While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on our agency’s part. Proper screening and approval processes should have been strictly followed," the statement read. The department said that prior to the launch of the new slogan, it had "repeatedly sought confirmation" from DDB regarding the originality and ownership of all materials contained in the AVPs and key visuals, and they were assured of these.
According to DDB, the video in question—uploaded on social media — was "intended to be a mood video to excite internal stakeholders about the campaign" and was funded internally.
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