A day after, the advertising agency hired by DOT, DDB Philippines, admitted to using stock footage for the “Love the Philippines” campaign followed by an apology to the tourism agency and to the public.
DDB said it takes full responsibility for the use of “non-original/stock footage” of travel destinations in other countries and acknowledged that “the use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate and contradictory to the DOT’s objectives.” Although the agency said the use of stock footage in “mood videos” is “standard practice in the industry,” it still owned up to its lapses to “screening and approval processes strictly followed.”
This earned the ire of netizens who lamented the use of the million-peso budget for a campaign that utilized stock videos. While the DOT has yet to issue a statement on the apology as of this writing, DDB emphasized that public funds were used to produce the video. The video has since been taken down on YouTube after it was launched last month. “Love the Philippines” replaced the previous tourism slogan “It’s more fun in the Philippines.”
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