DOT fires ad firm over ‘Love the Philippines’ stock footage scandal

The DOT took the decision after its initial “Love the Philippines” tourism advertising campaign video drew flak for using visuals from Thailand, Indonesia, and the UAE that deceived the public.following the controversy and admitted to using stock footage not shot in the Philippines.

In its apology, it also claimed that the video uploaded and went viral on social media was merely a “mood video” meant “to excite internal stakeholders.”But the DOT, amid the public outcries, gave the impression of valuing honest advertising when announcing it fired the agency that created the video.

“As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP , reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB,” the DOT said in a statement.

According to the DOT, it has not paid the DDB for the promotion video, adding that it “will exercise its right to forfeit performance security as a result of default in obligations under the contract and review standards of performance vis-a-vis any claims for payment or any other engagement.” “Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism,” said DOT.

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